As you work to grow your natural food brand, you might ask yourself, “How can I survive with so much competition?” There’s good news—and then there’s even better news!
The good news is that these other food companies are not your enemy. You didn’t start your brand for the fight, you started down this path because you have a better product to offer the world and you want to shake up the grocery store shelves with products that are delicious and nutritious. Rather than focusing on competition, focus on where you and your product specifically meet your ideal customer’s needs in a way your competitors can’t – or won’t. If you do that, you will not only find more success as you connect with consumers, buyers, suppliers and investors, but you will be much happier along the way.
The even better news is that many of these other brands and industry experts are willing to come together to help support you in your journey! A prime example of this is the annual Good Food Expo in Chicago, which is specifically catered to helping emerging food brands learn how to succeed in today’s competitive food market.
If you weren’t attend the Good Food Expo this year, no problem. In this episode Katie Mleziva gives you her key takeaways from a variety of panel sessions she attended. (If you’d rather read than listen, you can check out Katie’s blog recapping the conference here.)
In This Episode
- Learn key takeaways from the following sessions at the Good Food Expo:
- Incubators, Accelerators, and Shared Kitchens
- The New Breed of Millennial Food Entrepreneurs
- Social Media Marketing and E-Commerce
- Getting and Keeping Your Product on the Shelf
Quotes From This Episode
“In a time when we’re trying to have more transparency with our food, we put so many different messages on the packaging that all the messages get lost to the consumer.” — @RealFoodBrands
“Separate yourself from your “baby” and look objectively and things like financials so you can make good decisions.” — @RealFoodBrands
“You have to know what sets you apart and communicate it, because you only have a few seconds to stand out.” — @RealFoodBrands
“Before scaling to the next level, you need to create processes to stay true to the core tenants of your brand.” — @RealFoodBrands
“It’s important to cross-pollinate between online and offline activities.” — @RealFoodBrands
