If you set off to drive across the country, or for that matter across town to somewhere unfamiliar, you probably plug your destination into a GPS and just follow the directions. Unfortunately, when it comes to building and growing a food business, there is no GPS to lay out your path.
Much like in the old days of navigation, it is crucial that you sit down and map out your business strategy before setting off on your journey. In fact, that’s why Katie calls this step of the strategic branding process a M.A.P., or Marketing Action Plan. This means creating a marketing plan that integrates with your brand strategy to guide your efforts and ensure that every step of the way is steering you towards your ultimate goal as a business. When done properly, the exercise Katie outlines here helps make sure all of your tactics at the bottom of the page climb back up the “ladder” to help reach your business objectives as stated at the top of your page.
In this episode, Katie Mleziva of Real Food Brands lays out a six-step plan to establishing your own marketing plan as well as pointing out some of the common obstacles and pitfalls that many businesses face.
In This Episode:
- Why an integrated marketing plan is so important for your food or beverage company
- The main components of a food marketing plan
- Six steps to creating a successful marketing plan
- Strategies for overcoming marketing challenges
- Complimentary 30-minute strategy sessions if you are stuck
Quotes:
“A strong marketing plan is greater than the sum of its parts.” — @RealFoodBrands
“If the brand strategy is the why, the marketing plan is the what and the how. — @RealFoodBrands
“Make sure that every single tactic you choose is supporting your strategy.” — @RealFoodBrands
Resources:
- Real Food Brands Marketing Roundtable Facebook Group
- Real Food Brands
- To set up your complimentary 30-minute Marketing Planning call, email Katie@RealFoodBrands.com with 1-2 places you’re stuck in your planning and she will contact you to set up a time.
