Your sales are slowing down. Do you lower your prices? Run a promotion? Look for new customers or new places to sell your products?
Those might all be options, but before you jump into solutions, we need to understand what’s driving the decline in the first place.
In this episode, Clint and I walk through some of the questions we’d ask if you, a food or farm business owner, came to us wondering what to do about slowing sales.
You’ll hear us ask questions about:
- External factors like seasonality and changing customer needs.
- Your brand strategy as your guide and your glue…are you clear on key elements of your strategy that inform your sales efforts?
- Choosing the right sales channels.
- Same-store sales vs. new distribution
- Product mix and what your sales data can tell you
- Packaging and how it’s your primary way to stand out in-store
- …and more!
The key takeaway? Declining sales are a signal to dig in, not a diagnosis.
Understanding what’s really happening helps you focus your time, energy, and money on changes that address the underlying issue instead of jumping into tactics that might not solve the problem.
If your sales aren’t where you want them to be, this episode will help you think through where to start. And then you can reach out to us to have us actually ask you these questions, and more.
➡️ Want more help thinking strategically about your brand?
Resources:
- Schedule an introductory call to talk through where you are, where you’re working to go, and what’s getting in the way.
- Business Maintenance Check: Episode 196: The Maintenance Check Your Food Business Needs | 8 Areas to Review — Explore the “Big 8” strategic priorities we reference in this conversation.
- Friday Newsletter: Real Food Brands — Get an actionable insight every week to help you think strategically about your food business.
Have a business question you’d like us to explore in a future episode? We’d love to hear it: Contact me here.
See you in your inbox Friday (be sure to join my list), then back here next Wednesday. Have a great week!
Let’s go shake up shopping carts🛒
Katie & Clint