What Sets Your Brand Apart?
Your brand is so much more than your logo.
Your brand is the foundation for every business decision you make. It inspires, guides, and drives action to meet the needs of your customers in a way your competitors can't, or won't.
A well defined brand drives more meaningful conversations with stakeholders like buyers, suppliers, influencers and investors. It serves as your north star for new product development, package design, quality control, hiring your team...the list goes on.
Are you looking for ways to unlock new growth opportunities to get your natural food brand to the next level? You're the expert in your business, but as a Brand Strategist, I'll work with you to refine your brand strategy and help align your plans to support your vision.
I use my CPG experience at a large food company to bring proven brand management principles to emerging food and beverage companies who are working to clean up grocery store aisles.
Together we can reach more people and prove that food can be nutritious and delicious!
Let's Shake Up Shopping Carts! Subscribe to the Podcast.
The Real Food Brands Marketing Podcast highlights brand strategy and marketing planning tools that strengthen connections with consumers as well as stakeholders like buyers, suppliers, influencers and investors.
Join me, your host, Katie Mleziva, as we shake up shopping carts and help natural food companies become category leaders in philosophy and growth.
Steps to Building a Strong Brand
Craft Your Story
Your brand strategy defines your ideal audience, competition, point of difference, how you solve your consumer's pain points and more. Is your vision clearly defined in a strategy so you can build the connections needed to grow?
Prioritize Your Methods
Identify the marketing tactics that will most effectively help you reach your ideal audiences and achieve your business goals. I've streamlined complex concepts and created tools to help develop the framework for your integrated marketing plan.
Deliver on Your Promise
Rooted in the strategy and plan, your day-to-day activities bring your purpose and plans to life as you connect with consumers, buyers, investors, vendors and other stakeholders. I'll work with you to ensure ongoing alignment with your brand strategy.