Stand Out & Scale Up
Brand Strategy is not just for big companies. It’s how food businesses grow into meaningful & memorable brands.
Katie Mleziva
Food Brand Strategist
You're leaving a legacy with your food business or farm.
But a list of competing priorities and making time to think strategically can hold you back from creating the business you have in your head.
How can you build a cohesive brand and a repeatable system that leads to loyal fans and repeat sales?
You have so. many. ideas. Right? And most people I talk to have an amazing product they are proud of. But without a clear strategy to guide your decisions, it’s easy to feel scattered, not strategic.
I am here to help you go from making a great product to building a strong BRAND that does leave a legacy.
I’m Katie Mleziva, your Food Brand Strategist. Through my podcast, mentoring, speaking, and 1:1 work, I help CPG & farm businesses define what makes your brand unique, align every area of the business around the strategy (aka your North Star), and serve as a sounding board as you activate your plans.
Together, we will uncover your unique personal & business advantages to create a clear path forward.
You don't want to miss this!
Friday Newsletter + Weekly Worksheets
Join over 500 food industry friends working to shake up shopping carts through these weekly newsletters that include brand-building tips you can save as a reference.
You’ll get a new PDF Worksheet each week to help bring your ideas from the podcast to life (🎙️ not required, but those are short too!)
Plus, email subscribers have exclusive access to scheduling single Brand Strategy Sessions at $149 for a 60-min session.
Latest Episodes
179. Build a CPG Brand That Grows with the People You Serve
[smart_track_player...
178. Is Your Brand Strong Enough to Stand Out?
You can have a brand...
177. Three Emerging Brands Shaking Up Shopping Carts
What does it look like...
176. Build Your Inner Edge to Deliver When It Matters Most with Chad McGehee
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175. Expo West Recap Through a Brand Strategy Lens
Most people are talking about...
174. Making Conversations Count At Industry Events (Expo West & Beyond!)
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I’m so glad you’re here!
Explore how we can work 1:1 together.
A 60 min 1:1 session to dig into 1-2 Brand Strategy or Marketing Planning related topic(s). If you aren’t sure where to start I can guide you through a series of Q’s.
A 6-week coaching style program to guide you through my process with a focus on the “DEFINE” stage of your Brand Strategy to help you bring your vision to life.
We’ll spend 5 months together (or longer if you want!) working to Define, Align & Activate your full Brand Success System. Think of me as your Brand Manager partner!