Brand StratEgy Jumpstart

Even if you make great products, have a logo you love, packaging, website, and social posts…something about your brand might still feel a little… off. Not fully defined. Not quite your vision. Or maybe you’ve grown and evolved, but your brand hasn’t kept up.

That’s where your Brand Strategy Jumpstart comes in.

Your personalized 1:1 workshop series includes six 1-hour coaching sessions with me, designed to define your brand and give you strategic, actionable guidance on where to focus next to build a brand based on your unique vision, capabilities, insights, and advantages. 

It’s helpful to have expert guidance for this crucial aspect of your business because your brand strategy is the foundation, your “North Star” for everything you do. I’ve been helping food business owners position their brands to stand out and take aligned action since I left the corporate world in 2013.

Skipping this foundational steps is one of the reasons many food brands plateau too soon. Before you build a team and scale, defining (or refining) your brand is critical to scale efficiently. 

It’s time your products and messages work together as part of building a business you love, and that attracts new and repeat customers who become loyal fans… and tell their friends!

What We Cover: Together, we’ll review the key brand strategy elements in my Brand Management process that will position your brand to stand out.  I’ll guide you through the process to: 

• Capture your Purpose, Vision, & Values – and whether your brand supports them
• Document your Ideal audience(s)
• Identify the positioning of your competitive set and inspiration brands

• Recognize your competitive advantages and position your brand to stand out

• Determine how you want your brand to show up cohesively

• Prioritize how you’ll take aligned action to bring your brand to life 

Before we have our first live 1:1 Session, you’ll receive a list of thought-provoking, personalized questions about your current business model and future goals. We’ll also look at your existing brand materials.

During our sessions, we will work through key pieces of my Brand Strategy process, including the things listed above. 

You’ll use your worksheets to work on each section, and at the end you’ll create a Brand Strategy Snapshot to capture your ideas so you can use it for quick reference and to share with your team.

Best of all, you’ll have a documented strategy make your brand come to life through every decision, so you can scale your food business with confidence.

Please come ready to work through what’s going well and open to identifying any disconnects that are holding you back from achieving your goals!