In Episode 142 of the Food Business Marketing Podcast, we (Katie Mleziva & Clint Matthews) dig into what it means to activate your sales plan—and take action. We cover everything from buyer outreach to building relationships and preparing for buyer meetings.
What you’ll hear:
- Why your first step should be checking in on current accounts
- Where and how to find the right buyer contacts
- How to make your first outreach stand out
- What buyers are looking for in a pitch
- How to keep presentations short and effective
- The role your personality and persistence play in building trust
While our focus is retail for this conversation, these concepts also apply to foodservice or any alternative channel. This conversation is a great reminder that progress starts with simple, intentional steps.
If you’re ready to sell with more focus, take a listen!
🔗 Links & Resources:
✓ Ep 141. Bridging Brand Strategy and Sales: Don’t Just Sell More, Sell Smarter
✓ Ep 142: Brand Personality: Stay on Brand & Stand Out
✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episodes)
✓ Work with me: 1:1 Brand Review Workshop or Brand Success System
✓ FREE Brand Review Guide – realfoodbrands.com (the form is on my home page)
✓ Learn more about how we can work together: realfoodbrands.com
✓ Learn how more about Start Right Foods.
✓ Say hi on Instagram: @realfoodbrands
Thanks for listening – let’s go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands