What to Expect
Every brand needs a seat at the table to help change our food system, not just big brands. It’s “all hands on deck” to help more people get access to good food.
You can expect a collaborative approach using my proven frameworks to synthesize your thoughts and connect the dots to bring clarity, consistency and confidence to every action you take. I’ve streamlined the processes for you to get the outcomes you need as you evolve from making a great product to building a strong brand.
How to Take a Brand Management Mindset
Define
Whether you are scaling up or starting up, defining and documenting your brand strategy is a critical step to gain clarity and confidence that your actions are working together to build a strong, differentiated brand. This is foundational work serves as your “North Star” to integrate future business decisions.
The goal of brand strategy is to define how you will meet consumers’ needs in a way competitors can’t, or won’t. My step-by-step process helps synthesize external and internal inputs to position your brand to stand out.
Align
Taking a Brand Management approach helps align all areas of your business as you build trust and brand equity through consistently delivering on your promises. Whether you have a team or wear all the hats, let’s make sure your decisions on the front and backend of your food business are working together.
Part of what will help you level up from making a great product to building a strong brand is aligning all areas of the business towards your North Star. Everyone rowing in the same direction makes for a faster boat.
Activate
– Cathy J.
Ready to shake up shopping carts?
This process applies to 1:1 work as well as the on-demand options. Let’s take a closer look to find the best fit for you.
