Real Food Brands Podcast Episode Index
Don’t have time to listen to all 150+ past episodes?
This podcast episode index will help you find the right topics at the right time in your business. Click the name of the episode to listen, or type the name into your favorite podcast player.
Not sure where to start? Send me a message and I’m happy to point you in the right direction.
Brand Strategy: Define/Refine
Ep 2: How to Start Building and Documenting Your Brand Strategy
Ep 8: How to Define Your Ideal Audience Using Personas
Ep 11: 7 Steps to Naming a Product or Company
Ep 23: How to Find Your Unfair Advantage
Ep 43: Why Being Small Can Be a Competitive Advantage
Ep 50: Creating a Beverage Brand That Stops People in Their Tracks, with Candice Crane of Petal
Ep 52: Developing Your Brand’s Point of Difference, with Abe Kamarck of TrueMade Foods
Ep 54: 6 Signs You Should Rebrand Your Food Business
Ep 56: Meeting Consumer Needs – What Are You REALLY Selling?
Ep 63 – Brand Checkup: Is Your Brand Strategy Working?
Ep 66 [Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot
Ep 64 [Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
Ep 66: [Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
Ep 77: What’s the Big Idea?
Ep 83: Understanding the Difference Between Features & Benefits
Ep 88: When Is the Right Time for Brand Strategy
Ep 101: Brand Strategy 101: Positioning Your Food Brand to Stand Out
Brand Strategy: Align
Brand Story
Brand Strategy: General
Ep 20: How Brooklyn Delhi Blends Cultures in Taste and Design
Ep 21: How to Fuel Growth With Your Brand Strategy
EP 44: Reprise: Building a Food Category One Relationship at a Time
Ep 74: From a Good Product to a Great Brand
Ep 86: Developing Your Food Brand’s Growth Hypothesis with Elliot Begoun
Ep 87: Three Things Brand Strategy Does Not Cover
Ep 91: The 3-Step Brand Strategy Streamlined Process
Ep 97: Unlock Your Best Ideas: My New Self-Paced Brand Strategy Course is Live!
Operational Efficiency
Ep 10: 3 Tips to Assess New Business Opportunities
Ep 29: Insider Tips for Working with Co-packers, with Sandro Gerbini of Gatherer’s Granola
Ep 34: 3 Tips for Speed to Market, with Emma Nelson
Ep 51: Forecasting and Demand Planning, with Alex Duong of Ancient Provisions
Ep 80: 4 Ways to Improve Efficiency and Drive Value Using Lean Principles with Alan Goodman
Leadership &
Building Your Team
Brand Strategy:
Activate
Ep 6: 6 Steps to Developing an Integrated Marketing Plan
Ep 7: Package Design that Pops Off the Shelf
Ep 15: How to Activate Your Brand Strategy
Ep 19: Using Email Marketing to Build Your Brand
Ep 22: Living the Brand with J. Henry Bourbon
Ep 24: Building Trust With Brand Consistency
Ep 26: 7 Ways to Optimize Your Social Media Marketing Plan — with Kara Hanninen
EP 38: Building a National Food Brand with Scott Demers of Scott & Jon’s
EP 41: 5 Crucial Ways to Prepare for a Food PR Crisis Before it Happens
EP 42: Driving Incremental Sales Through Alternative Usage Ideas
Ep 46: How Soñar! Foods Brings Their Brand’s Mission to Life
EP 84: Why Being Consistent Isn’t Boring… It’s Brand Building!
EP 85: How Well Does Your Food Brand Use Appetite Appeal
Ep 67: 5 Brand Strategy Activation Pitfalls (and How to Avoid Them)
Ep 68: Turn Your Marketing Plan into a Consumer Connection Plan
Ep 70: Why You Should Write a Creative Brief Before Working with an Agency
Ep 71: How Unwrapp’d Uses Brand Strategy to Set Their Brand Apart
Ep 72: 3 Steps to a More Effective Food Marketing Plan
Ep 92: Does Your Food Brand’s Personality Shine Through?
Ep 98: Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility
Ep 99: Strategy Does Not Need to Come at the Expense of Action
Sales, Distribution, &
E-Commerce
Ep 5: Insider Tips For Your Next Buyer Meeting
Ep 13: How FMI Emerge Helps Brands Find More Shelf Space
Ep #25: Food Industry Trade Show Tips to Maximize Success – with Alli Ball
Ep 33: Win at Retail Using Category Management Strategies with Dan Lohman
Ep 47: Amazon Success Strategies for Food Businesses
Ep 69: An Insider’s Tips on Food & Beverage Distribution in Grocery with Sandra Velasquez
EP 81: Amazon Tips for Food Businesses Part 1: How to Use SEO Keywords to Get Found with Shannon Roddy
Ep 82: Amazon Tips for Food Businesses Part 2: Optimizing Your Amazon Advertising with Shannon Roddy
Ep 95: DTC Ecommerce Tips for Food Brands with Adam Pollack of Rodeo CPG
Marketing Research
Special EpisodeS
Ep 1: Why Real Food Brands is Launching a Podcast About Food Marketing
Ep 3: What You Should Know From the 2018 Good Food Expo
Ep 16: How to Build a Framework for Innovation with Ryan Pintado-Vertner
Ep 28:Key Insights From Natural Products Expo West
Ep 75: The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts
Ep 100: Celebrating 100 Episodes with Gratitude, Gear, & a Giveaway