Ecommerce is one of the hottest topics in the food business. However, if you try to jump straight to tactics without thinking through your goals, you’re likely to run into trouble.
Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva talks to Chelsea Jones and Rachel Saul, founders of Chelsea and Rachel Co., an Ecommerce agency and certified Shopify Plus partner. We’ll hear their top Ecommerce tips and dispel some myths along the way.
The Five Pillars of Ecommerce
“Because of COVID, we have launched 5-10 years forward, on average, in terms of how we get our food,” Chelsea says, “and what we’re seeing is more and more people are becoming loyalists to certain brands.” What that means is you need to do more to make sure customers are searching specifically for you—otherwise you’ll disappear into a sea of search results.
In this episode, we go over the five pillars of Ecommerce tactics from Chelsea and Rachel’s book, Simple eComm-nomics: Bridging Economics and Ecommerce Beyond 2020. You need to thoroughly understand your customer journey, clearly define your brand, get your email marketing machine working, tweak your website, and craft an Ecommerce plan. We review each of these topics within the episode so you can get an idea of how to get started starting or optimizing your food business Ecommerce strategy.
We also go over some foundational principles of Ecommerce, like why having a subscription offer is so powerful for food & bev businesses in terms of building loyal consumers.
Listen to the full episode for more information, as this episode is just jam-packed with detail. Then, if you’re a food or beverage business owner, let’s continue the conversation over in the Real food Brands Marketing Round Table on Facebook.
Now, let’s go shake up shopping carts!
In This Episode:
- How COVID-19 has changed the landscape for Ecommerce in food and beverage.
- Why brands that invest in direct-to-consumer brand sites have an edge.
- Why brands need to stand out even more in online shopping.
- What you need to know about your consumers.
- How to get clear about your brand.
- Why email marketing is so important.
- The essentials you need to get the most out of your web presence.
- Why subscription is king for food & bev.
- Stats you need to look at to grow your subscriptions.
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