131. Would You Rather Be Connecting or Marketing to Build Your Food Business?
What if you created a Connection Plan instead of a traditional Marketing Plan? If the word “marketing” makes you cringe just a little, you’re not alone. I know many food business owners who do. I have a Marketing degree, and I even feel that way sometimes!...
115. Your Big Shift: From Selling a Great Product to Building a Strong Brand
Does Brand Strategy feel like something big CPG companies talk about, but you’re not sure how it can actually work for your emerging food business? The Brand Management Mindset™ matters to brands of ALL sizes – maybe even more so for smaller brands who are...
Ep 114 – Intentional Marketing: Getting ON the Shelf, IN the Cart, and OUT of the Pantry (or Fridge!)
Have you thought much about the fact that you need to sell your food product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality...
Ep 113 The Power (Struggle) of Focus…How Your Brand Strategy Can Help
In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention — and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are...