182. Your Brand Adds Value Across Your Business (Not Just Marketing)
Most food business owners think of their brand as a marketing tool, but what if it’s actually one of your most valuable business assets? IT IS! In this episode, Katie Mleziva (Real Food Brands) shares highlights from a recent training she gave for the Food...
181. Build a Brand That Adapts While Staying True to Its Core
Flax 4 Life is a 25-year-old brand that has adapted to changing consumer needs and market realities, while staying grounded in the core of what the brand stands for…and I’m slightly obsessed with their blueberry flax muffins! ➡️➡️➡️ This episode is part of...
180. Build a Brand That Solves a Real Need
Most strong brands don’t start with random ideas—they start with understanding a real need. ➡️➡️➡️ This is episode 2 of 3 in our Expo West follow-up series. We’re releasing a new episode each day—so check back tomorrow! Strong brands are built from insight—sometimes...
179. Build a Brand That Grows with the People You Serve
When your brand is built to stay relevant as people’s needs change, decisions (e.g., from brand partnerships to line extensions) become clearer and more effective. ➡️ This episode is the first in our next 3-part series following up on connections Katie made through...