131. Would You Rather Be Connecting or Marketing to Build Your Food Business?
What if you created a Connection Plan instead of a traditional Marketing Plan? If the word “marketing” makes you cringe just a little, you’re not alone. I know many food business owners who do. I have a Marketing degree, and I even feel that way sometimes!...
Ep 114 – Intentional Marketing: Getting ON the Shelf, IN the Cart, and OUT of the Pantry (or Fridge!)
Have you thought much about the fact that you need to sell your food product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality...
109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano
Sometimes you need to let yourself dream and think big. Instead of letting other people tell you how things work and why you can’t do something, it can pay off to look at things from a new perspective. It helps, of course, to have a great story, which is something...
108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
As you’re working to build your food business or farm, brand strategy and brand development may seem like something that can wait for later. The thing is, brand strategy work goes far beyond your logo or fonts or colors. When you’ve done the work to create your...