There are a number of challenges commonly faced by emerging food brands, and without some guidance or advice, they can seem overwhelming. Fortunately, if you are an emerging brand you don’t need to be overwhelmed! Julie Pryor and the Food Marketing Institute have made it their mission to help brands overcome these hurdles through FMI Emerge.
FMI Emerge is a subscription based resource that provides experienced industry mentors, rich content across a variety of food and beverage related topics, and a community of like-minded brands to help you succeed and move your business to the next step in your journey.
Some of the challenges addressed through FMI Emerge include:
- Articulating why your product is unique and how it disrupts the category
- Creating winning marketing plans on a tight budget
- Creating a successful pitch deck
- Growing ecommerce and direct to consumer business alongside retail
- Being more efficient with fulfillment and finding the right fulfillment partners
- Connecting with the right investors for your business
- Identifying the right retail partners
Ultimately, the goal of FMI Emerge is to support the growth of brands and grocery retailers to benefit consumers. When your business and the partnerships you have with other businesses are healthy, the result is that your products can end up in more shopping carts helping more people to be happier and healthier.
In This Episode:
- Why FMI Emerge was developed and how it can help emerging food and beverage brands
- Common struggles and opportunities facing emerging brands
- How FMI Emerge brings the industry together to ultimately benefit consumers
- Resources available through FMI Emerge
- Ideal subscribers for FMI Emerge
Quotes:
“With FMI Emerge, we want to support brands in tackling challenges so that they can become healthier trading partners.” — @pryor_jp
“FMI Emerge supports emerging brands and retailers to ultimately support consumers.” — @pryor_jp
“We look to utilize FMI content and strengths in certain areas and bring that to emerging brands.” — @pryor_jp
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