3 Things That Brand Strategy Does NOT Cover
A potential client once asked a really good question as he was reviewing his proposal from Katie: what is not included in the scope of the brand strategy work we will be doing together? Not only is this is a great way to be clear with collaboration in an area of your...
4 Ways to Improve Efficiency and Drive Value Using Lean Principles with Alan Goodman
On the path to build your brand, there are always new developments that force you to consider whether you should stay the course or make an adjustment. But how do you know when it’s time to make a pivot? And what can you do to make sure you stay aligned with your core...
Using Social Media to Inform and Validate Your Brand Strategy with Hillary Houghton
Social media is a powerful tool to learn about and connect with your consumers. But what are you doing with those insights? Are you using them to really inform and shape your brand strategy and brand activation? If your food business isn’t currently leveraging...
The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts
In this special bonus episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva sits down for a roundtable discussion with industry experts Alli Ball, of the Food Biz Wiz podcast, and Sarah Delevan, of the Good Food...