Brand Strategy FAQ: Setting Priorities and Building Your Team
After you invest time developing your brand strategy to position your brand to stand out then you’re ready to put your plan into action. You see all the opportunities to make changes but there are so many opportunities that it can be intimidating. So the big question...
Does Your Food Brand’s Personality Shine Through?
If your food brand were a person at a party, what sort of person would they be? The loud, bold life of the party? Or the more relaxed, reserved, and clever person? Just like with people, our brands can take on personalities based on our vision and positioning in order...
The 3-Step Brand Strategy Streamlined Process
It can be hard to know where to start when you’re thinking about how to set your food brand apart. You believe in the potential for your product to turn into a strong brand but, as the saying goes, “a vision without a plan is just a dream.” That’s why we spend so much...
My 2 Favorite Market Research Questions
One of the best things you can do for your brand is to talk to people. But how do you know if you’re asking the right questions to the right people? Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares a trick she...