131. Would You Rather Be Connecting or Marketing to Build Your Food Business?
What if you created a Connection Plan instead of a traditional Marketing Plan? If the word “marketing” makes you cringe just a little, you’re not alone. I know many food business owners who do. I have a Marketing degree, and I even feel that way sometimes!...
107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)
Brand strategy work is something that is second nature for big brands, but not as common for small brands. There’s so much to do when you’re wearing all the hats that it can seem like something you’ll get to “next.” While big brands have access to brand managers and...
106. How Riemer Family Farm is Growing a Regenerative Brand
A common approach for food and farm businesses is to think about offering a great product rather than building a strong brand. The thinking is that if a product is good enough, taste will ultimately win and of course, people will buy. While this is understandable as...
98. Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility
Podcasts have exploded in popularity, and being a guest on one can be a big boost for both your brand and your credibility. But what kind of show are you looking for? How do you reach out? And how do you make it a success once you get a YES? Today on the Real Food...