Usage Ideas Archives - Real Food Brands

Ep 114 – Intentional Marketing: Getting ON the Shelf, IN the Cart, and OUT of the Pantry (or Fridge!)

Apr 19, 2024

Have you thought much about the fact that you need to sell your food product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality...

107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)

Mar 30, 2022

Brand strategy work is something that is second nature for big brands, but not as common for small brands. There’s so much to do when you’re wearing all the hats that it can seem like something you’ll get to “next.” While big brands have access to brand managers and...

Thinking outside the box (or jar, pouch, bottle): 10 Alternative Food & Beverage Usage Ideas to Boost Your Sales

Feb 28, 2018

Your product is delicious. You’ve spent countless hours perfecting it – likely in your sleep as well as in the actual kitchen! People are loving what you created, so why not do a little brainstorming to think about more ways they could enjoy it?! Thinking about...