Brand Checkup: Is Your Brand Strategy Working?

Brand Checkup: Is Your Brand Strategy Working?

Aug 5, 2020

As Katie likes to say, “your Brand Strategy is how you’ll meet your consumer’s needs in a way your competitors can’t, or won’t, in order to set your brand apart.” When the front and back end of your business is integrated and aligned around your “North Star,” every...
Getting to Know Your Consumers as Real People with Britta Schell

Getting to Know Your Consumers as Real People with Britta Schell

May 27, 2020

We use a lot of different terms to describe the groups of people who buy our products and love our brands (tribes, consumer groups, personas, end users…) but at the end of the day they are each real people and we want to get to know them as much as possible so...
Why Being Small Can Be a Competitive Advantage

Why Being Small Can Be a Competitive Advantage

Oct 30, 2019

Do you ever feel like you’re starring in your very own David and Goliath story as you try to take on big brands for market share and shelf space? Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva has a conversation with Matt Parry, founder...
How to Identify Your Ideal Audience

How to Identify Your Ideal Audience

Jun 19, 2018

Talking about ideal audiences always makes me happy. I have seen great things happen to food brands that have a clear sense of their brand strategy and understand exactly who they are in business to serve; it makes me happy to talk about it because I have also seen...
Real Food Brands
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