155. PREP: Practice Makes Perfect, But Preparation Before the Pitch is Powerful (4Ps Sales Series Part 3 of 5)
Before you ever pitch your food brand and products, preparation is what will set you apart. Learn how to prep with purpose so you can approach the right buyers for your business with a clear and compelling message they can’t help but want to learn more about! In...
154. PLAN: How to Find the Right Buyers for Your Food Brand (4Ps Sales Series Part 2 of 5)
We’re continuing our 4Ps Sales Process, a four-part framework we (Katie Mleziva – Real Food Brands & Clint Matthews -Start Right Foods) created to help food business owners build a sales process that actually works. You can listen to the intro and overview...
153. INTRO: Unsure About Sales? Use This to Create a Process You Love (4Ps Sales Series Part 1 of 5)
Shift your mindset, own your process, and make sales conversations feel natural. If the thought of selling makes you tense up, this episode is for you. Your hosts, Katie Mleziva of Real Food Brands and Clint Matthews of Start Right Foods, kick off a new mini-series on...
152. Sharing “Life Lessons” to Build a Strong Food Brand
Every entrepreneur learns lessons along the way, but you don’t have to learn them all the hard way. In this episode, hosts Katie Mleziva (Food Brand Strategist at Real Food Brands) and Clint Matthews (Co-founder of Start Right Foods) share some of the most important...