157. PERSIST: After the Sales Pitch…How to Turn a Yes or No into Next Steps
Sometimes sales can feel stressful in your food business, but we’re here to help you take a brand-first approach so you can feel aligned, confident, and excited about your sales plans!In the prior four episodes of our 4PS’s Sales Process series, you’ve...
151. How Do I Take My Brand Strategy to the Next Level?
Once you’ve built a strong brand foundation, what’s next? There’s always room to learn, optimize, and grow! In this episode of the Food Business Marketing Podcast, Katie explores how to take your brand strategy to the next level by moving from brand foundations...
149. How to Choose Your “Right Fit” Agencies & Strategic Partners
When you’re building your food business, there comes a point where you can’t (and shouldn’t) do everything yourself. From designers and coaches to brokers and agencies, the right partners and vendors can help you grow faster, more strategically, and with less stress....
148. Motivation + Discipline: Your Mindset Shift for Sustainable Food Business Growth
Motivation feels exciting. It’s the spark that gets you moving, whether that’s launching a new product, pursuing a dream retailer, or setting up at a big show. But if you’ve ever felt your motivation fade, you know it isn’t enough on its own. That’s where discipline...