145. The Comparison Trap: How to Stop Comparing and Start Building Your Food Brand
Comparison can spark ideas… or it can derail your focus. In this episode, I share how to avoid unhealthy comparison while still keeping an eye on your competitive set. You’ll learn how to filter competitor insights through your brand strategy so you can position your...
144. When Opportunity Knocks, Will You React or Respond?
As a food business owner, you’re constantly making decisions—some big, some small, but all important. And when a new opportunity lands in your lap, it can be tempting to jump in without thinking it through. But that’s where brand strategy becomes your superpower and a...
142. Sales Tips for Food Brands – Reach Out, Stand Out, & Follow Through
In Episode 142 of the Food Business Marketing Podcast, we (Katie Mleziva & Clint Matthews) dig into what it means to activate your sales plan—and take action. We cover everything from buyer outreach to building relationships and preparing for buyer meetings. What...
141. Bridging Brand Strategy and Sales: Don’t Just Sell More, Sell Smarter
Today Clint and I are discussing how to bridge the gap between brand strategy and sales execution. From prioritizing accounts to pitching to retail buyers, we break down how a strong brand foundation supports smarter sales decisions and prevents wasted time and money....