136. When Branding Goes Bad…Avoid This Mistake
Let’s talk about why a strong brand strategy should guide creativity, not restrict it. Brand strategy is meant to bring clarity, consistency, and confidence to how you show up, but sometimes it gets taken too far. In this episode, I talk about the “dark...
133. Which Learning Style Fits You Best? (Plus, 2 Quick Updates!)
Today’s episode is a little less strategy teaching and more self-reflection about how you learn best. In part, this is to help you maximize investment of your time and money when you want to learn something for your business, but also because I want to get your...
129. Too Busy for Marketing? 3 Steps to Create On-Brand Content Faster
When you’re running a food business, marketing can easily fall to the bottom of your list—especially during busy seasons. But consistency matters, and your brand strategy can be the lifeline that helps you stay visible without starting from scratch. In this episode, I...
128. The Real Story Behind a Good Brand Story
If you’ve ever felt unsure about how to tell a compelling brand story, you’re not alone—and there’s good news! You might just be starting in the wrong place. In this episode, I share the story behind crafting a meaningful and memorable brand story. That includes...