The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
117. Achieve Clarity, Confidence, and Consistency in Your Food Business with a Brand-First Approach
Use a brand-first approach to prioritize ideas & take aligned action to build a strong, cohesive food brand that stands out. This helps you lead with strategy that sticks, not just tactics that drain your energy and budget!
116. How Trying to Build Your Food Brand Could Be Holding You Back
Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand!
115. Your Big Shift: From Selling a Great Product to Building a Strong Brand
In this episode you’ll hear why it’s important to build your food business by going beyond making a great product…and also think about how to build a strong brand that stands out.
Ep 114 – Intentional Marketing: Getting ON the Shelf, IN the Cart, and OUT of the Pantry (or Fridge!)
Recognizing the power of focus is a good start, but it’s not as easy as saying “stay focused.” In this episode learn about tools to protect your focus & ultimately reach your goals.
Ep 113 The Power (Struggle) of Focus…How Your Brand Strategy Can Help
Recognizing the power of focus is a good start, but it’s not as easy as saying “stay focused.” In this episode learn about tools to protect your focus & ultimately reach your goals.
112. Welcome Back! Doing the Right Things at the Right Time in Your Food Business
The Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to...
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
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