The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
111. What to Do When Something Is Out of Alignment With Your Vision…and the Shift I’m Making
What do you do when something in your business is out of alignment? Katie talks through how she’s making an adjustment of her own…and what’s to come!
110. 6 Copywriting Tips to Help Food Brands Stand Out with Celsea Jenkins of Grassfed Copy
Celsea Jenkins, the owner of Grassfed Copy, has put together six copywriting tips to help your brand stand out.
109. Thinking BIG and Making It Happen with Monique & Chevalo Wilsondebriano
Monique & Chevalo Wilsondebriano of Recipe for Retail and Charleston Gourmet Burger Company share how they built their business from scratch.
108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
Host and Food Brand Strategist Katie Mleziva offers three additional tips based on a presentation she gave at the Food Finance Institute.
107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)
Brand strategy work is something that is second nature for big brands, but not as common for small brands.
106. How Riemer Family Farm is Growing a Regenerative Brand
How Riemer Family Farm defined a brand strategy about caring for and renewing the land through a multi-generation farming business.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!