The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
REPRISE – 4 Common Brand Strategy Mistakes (and How to Fix Them)
This week, we’re revisiting episode 49 from last year on brand strategy that is still super relevant today.
Does Your Food Brand’s Personality Shine Through?
Three questions you can ask to help define your brand personality to help you build connections and stand out from the crowd.
The 3-Step Brand Strategy Streamlined Process
Katie Mleziva walks you through her three-step process to streamline your brand strategy and put your vision into action.
My 2 Favorite Market Research Questions
Katie Mleziva shares the two best questions you can ask when you’re talking to current or potential customers.
How to Get Past Feeling Stuck in Mid-Air
Katie Mleziva explains why now’s the time to get started on brand strategy, and how a successful plan helps you go further than you thought.
When Is the Right Time for Brand Strategy?
Katie Mleziva illustrates why the best time for brand strategy is right now and how it can make a difference at any stage of your business.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!