The Podcast
Looking for ways to position your food business or farm to stand out? Find actionable tips and insights through solo episodes with me as well as interviews with CPG industry experts and food business founders to learn how to Define/refine, Align, and Activate your Brand Strategy.
We talk about why a clear and relevant brand strategy matters not only to connect with your ideal audience, but also to align internal team members and build relationships with external stakeholders like buyers, suppliers, investors, and freelance or agency partners.
So, are you ready to shake up shopping carts by helping more people get access to real food?
Scroll down to see episodes, or click on the Episode Index to find the right episodes for what you need right now in your business.
But first, subscribe.
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Latest Episodes
108. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 2)
Host and Food Brand Strategist Katie Mleziva offers three additional tips based on a presentation she gave at the Food Finance Institute.
107. 6 Brand Strategy Tips for Small But Mighty Food Businesses (Part 1)
Brand strategy work is something that is second nature for big brands, but not as common for small brands.
106. How Riemer Family Farm is Growing a Regenerative Brand
How Riemer Family Farm defined a brand strategy about caring for and renewing the land through a multi-generation farming business.
105. New Episode Index to Help Your Food Brand Stand Out
Katie highlights can’t-miss episodes from the podcast archives and a few tips at the end for your own content repurposing efforts.
104. What Is a Brand Positioning Statement?
Katie explains how to write a brand positioning statement and how to know if yours is strong enough to make your brand stand out.
103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research
Sarah Marion, the Director of Syndicated Research at Murphy Research, shares how consumers have shifted attitudes and behaviors.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!