With over 100 episodes of the podcast now available, we thought it would be a good time to go back and highlight some of the great content you may have missed to help you find the right resources at the right time for your food business. To help, we’ve put together a list of some of our best episodes organized around the Brand Strategy Streamlined process: Define/Refine, Align, and Activate (and a few other categories to help you really navigate the topics…100+ episodes is a lot of content!).
Today on Episode 105 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva highlights this new resource along with can’t-miss episodes from the podcast archives and a few tips at the end for your own content repurposing efforts.
The Greatest Hits
With all of the resources out there for food business owners, you can get a lot of free information to help you build your business. However, we know it can get overwhelming to listen to every episode of every podcaster you enjoy listening to. To help, Katie’s put together a list of the essential Real Food Brands Marketing Podcast episodes that will get you on the path to creating a strong food brand that stands out.
Of course, while podcasts can point us in the right direction, sometimes we need a more purposeful process to accelerate, guide, and refine our work on a topic. If you want to get more in-depth on these topics to build your food business brand along with access to asking Katie questions, the Brand Strategy Streamlined™ program is a good place to start because you can get access to Katie’s process but work through the content at your own pace. And Katie still works with a few 1:1 clients each month for those of you looking for additional guidance and accountability.
You can contact Katie here to email a question, or to set up a free 30-minute call if you are interested in talking through ways she can help you set your brand apart through brand positioning and brand story.
Why You Should Repurpose Content
One actionable thing to take away from this episode, besides focusing your listening time on the right content at the right time, is not to be afraid to repurpose all of the valuable content you’ve already created. After all, even the best-made image or copy or podcast episode will sometimes completely pass us by. So don’t be afraid to post that image again with a different caption, or the carefully-written caption with a new image. Get creative, and remember that timing is often just as important as messaging.
Now, let’s go shake up shopping carts!
Quotes:
“The dots are often connected in the silence, not when we have someone talking in our ear.” – Katie Mleziva
“Don’t forget about the content you’ve spent so much time and money creating. Do you have your content stored in a way that you can reference back to it and repurpose? ” – Katie Mleziva
“People typically won’t remember what you posted prior if they even saw it, and if they do it might be just the nudge they needed to take action.” – Katie Mleziva
In This Episode:
- Why it’s easy to miss out on great content even if you’re a big fan of a podcast.
- Ways to make sure you’re listening to the right content for what you need right now.
- Why Katie made sure the Real Food Brands podcast player could work at 1.5x speed.
- Where to find our new curated index of Real Food Brands podcast episodes by topic.
- The “greatest hits” episodes you don’t want to miss or may want to revisit.
- A nudge and reminder to repurpose the best content you’ve already created.
Resources:
