The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
An Insider’s Tips on Food & Beverage Distribution in Grocery with Sandra Velasquez
Sandra Velasquez, the New York City area Sales Manager for Van Leeuwen Ice Cream and founder of DistroTalk, explains how to talk to buyers.
Turn Your Marketing Plan into a Consumer Connection Plan
When most people think of marketing, they think about promotion. Instead, what if we thought of marketing as connecting?
5 Brand Strategy Activation Pitfalls (and How to Avoid Them)
As you move from brand strategy into brand strategy activation, there are a few common mistakes you can avoid by learning from other emerging food brands.
![[Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy](https://eadn-wc02-12575336.nxedge.io/wp-content/uploads/EP-66-badge-Company-Strategy.png){kind=icon}
[Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
Company strategy is where we combine all of our inputs and start to look at outputs. Get specific and you’ll really set your brand apart.
![[Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer](https://eadn-wc02-12575336.nxedge.io/wp-content/uploads/EP-65-badge-3-Cs-1.png){kind=icon}
[Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
Figuring out your core consumers is crucial for building a food or beverage business. To help, you can create an ideal consumer profile.
![[Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot](https://eadn-wc02-12575336.nxedge.io/wp-content/uploads/EP-64-badge-Competitor-Snapshot.png){kind=icon}
[Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot
Katie looks at why you need to know what your competitors are doing and how to create a competitive snapshot to help you get the lay of the land.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!