5 Brand Strategy Activation Pitfalls (and How to Avoid Them)
Now that we’ve reviewed how to create a brand strategy in the past 3 episodes, hopefully you are excited to put those ideas into action! As you work to bring your brand strategy to life and move into the brand strategy activation phase, however, there are a few common...![[Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer](https://eadn-wc02-12575336.nxedge.io/wp-content/uploads/EP-65-badge-3-Cs-1.png){kind=icon}
[Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
Figuring out your core consumers, aka the biggest fans of your brand, can be one of the hardest parts about building a food or beverage business, but it’s critical to your success. Luckily, there’s a tool to help you get specific about what you want to do: an ideal...
Brand Checkup: Is Your Brand Strategy Working?
As Katie likes to say, “your Brand Strategy is how you’ll meet your consumer’s needs in a way your competitors can’t, or won’t, in order to set your brand apart.” When the front and back end of your business is integrated and aligned around your “North Star,” every...
Strategic Storytelling: Using Media Relations to Build Your Food Brand with Nikki Nardick
People need to be aware of your food brand if it’s going to get from the shelf into their shopping carts. But how do you get people talking about your brand? Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva sits...