Using Influencer Marketing to Grow Your Food Brand with Elexis Schroder
Influencer marketing is a key strategy for growing food brands large and small, but how you go about finding influences and what you do once you’ve connected with them can vary widely based on your goals. For many of us, it can be hard to even know where to start....
Why Being Small Can Be a Competitive Advantage
Do you ever feel like you’re starring in your very own David and Goliath story as you try to take on big brands for market share and shelf space? Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva has a conversation with Matt Parry, founder...
Driving Incremental Sales Through Alternative Usage Ideas
There are many different ways to grow your sales numbers. You can increase your market penetration, by going deeper within your existing market in order to reach new customers. You can focus on market expansion, moving into new geographical areas to find new people....
5 Crucial Ways to Prepare for a Food PR Crisis Before it Happens
While optimism can get us far in the natural food business, you also need to spend some time thinking about what could go wrong. Planning for the worst-case scenario means that you can more confidently move forward with a positive outlook, knowing that you won’t get...