Why You Should Write a Creative Brief Before Working with an Agency
Collaborating with a marketing agency can do a lot of good things for your brand, but you need to do some homework to make sure you find the right partner for your business, and then align them with your brand strategy. What you need is a creative brief, something...
Turn Your Marketing Plan into a Consumer Connection Plan
When most people think of marketing, they think about promotion—pushing out your message to people and hoping they’ll decide to buy. But who wants to be “marketed” to anymore? Instead, what if we thought of marketing as connecting? For this week’s Real Food Brands...
5 Brand Strategy Activation Pitfalls (and How to Avoid Them)
Now that we’ve reviewed how to create a brand strategy in the past 3 episodes, hopefully you are excited to put those ideas into action! As you work to bring your brand strategy to life and move into the brand strategy activation phase, however, there are a few common...![[Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy](https://eadn-wc02-12575336.nxedge.io/wp-content/uploads/EP-66-badge-Company-Strategy.png){kind=icon}
[Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
During this three-part Brand Strategy series, we’ve covered competitors and customers, so now it’s time to look at the final C: Company. This is where we put together all of our inputs and start to look at outputs. Get specific about these components of company...![[Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer](https://eadn-wc02-12575336.nxedge.io/wp-content/uploads/EP-65-badge-3-Cs-1.png){kind=icon}