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Brand Checkup: Is Your Brand Strategy Working?
As Katie likes to say, “your Brand Strategy is how you’ll meet your consumer’s needs in a way your competitors can’t, or won’t, in order to set your brand apart.” When the front and back end of your business is integrated and aligned around your “North Star,” every...
Strategic Storytelling: Using Media Relations to Build Your Food Brand with Nikki Nardick
People need to be aware of your food brand if it’s going to get from the shelf into their shopping carts. But how do you get people talking about your brand? Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva sits...
Taking a Data-Driven Social Media Approach to Build Your Food Brand with Michael Ray
Every food business should be thinking about an integrated marketing plan that pulls all of your marketing efforts together into one coordinated strategy working towards one set of goals. Implementation of tactics just won’t be as effective if you don’t know who want...
Getting to Know Your Consumers as Real People with Britta Schell
We use a lot of different terms to describe the groups of people who buy our products and love our brands (tribes, consumer groups, personas, end users…) but at the end of the day they are each real people and we want to get to know them as much as possible so...