The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
99. Strategy Does Not Have to Come at the Expense of Action
Host and Food Brand Strategist Katie Mleziva explains why starting with strategy can help your tactics come together.
98. Insider Tips to Get on Podcasts and Boost Your Food Brand’s Visibility
Katie offers tips for how to make the right pitch to a podcaster, and what you should do once you’re booked for an appearance?
97. Unlock Your Best Ideas: My NEW Self-Paced Brand Strategy Course is Live!
Host and Food Brand Strategist Katie Mleziva introduces her solution – her new self-paced brand strategy course, Brand Strategy Streamlined™.
Ep 96. 5 Steps to Accelerate Progress Towards Your Vision
Most of us also have a Vision for the impact we want to make but might not know exactly how to accomplish this big dream.
Ep 95. DTC Ecommerce Tips for Food Brands with Adam Pollack
Adam Pollack, Head of Content at Rodeo CPG, shares practical tips for how to set up your DTC eCommerce website.
Brand Strategy FAQ: Setting Priorities and Building Your Team
We tackle a frequently asked question during the Activation phase of brand strategy: what should I do first and who can help me?
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!