The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
Amazon Tips for Food Businesses Part 1: How to Use SEO Keywords to Get Found with Shannon Roddy
Shannon Roddy explains why keywords are such an important part of your SEO strategy on Amazon as a food business, and how to get started.
4 Ways to Improve Efficiency and Drive Value Using Lean Principles with Alan Goodman
Alan Goodman, Lean expert and founder of A Goodman’s Desserts shares how to use Lean to make a pivot and improve efficiency to deliver value.
How to Develop an Ecommerce Strategy That Drives Sales & Builds Loyalty with Chelsea Jones and Rachel Saul
Chelsea Jones and Rachel Saul, founders of Chelsea and Rachel Co., share their top Ecommerce tips and dispel some myths along the way.
Using Social Media to Inform and Validate Your Brand Strategy with Hillary Houghton
Hillary Houghton, Founder of Social HQ, talks social media strategy: what tools are out there, how to do research, and how to get going.
Optimize Your Brand Story Using These Brand Strategy Principles
Katie Mleziva takes you through the Brand Strategy Streamlined process for developing a clear, relevant, and differentiating brand story.
What’s the Big Idea?
Katie Mleziva explains the importance of identifying the thread that bridges the gap between your internal strategy and external activation.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!