The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts
Industry experts Katie Mleziva, Alli Ball, and Sarah Delevan, sit down to talk about the three pillars of a successful food business.
From a Good Product to a Great Brand
Katie Mleziva explains how to use Brand Strategy to evolve from making a good product to building a great brand.
3 Steps to Start the Year Strong by Rewriting Your Story
Katie Mleziva takes us through an exercise to use the brand strategy concept of positioning (rather, repositioning) to look at things that happened in 2020.
3 Steps to a More Effective Food Marketing Plan
Host and Food & Bev Brand Strategist Katie Mleziva shares a three-step process for marketing planning to help you better create your plan to align with your business objectives.
How Unwrapp’d Uses Brand Strategy to Set Their Brand Apart
Maria Capecelatro and Tom Miner, co-founders of Unwrapp’d, talk about how they used their brand strategy to make key business decisions.
Why You Should Write a Creative Brief Before Working with an Agency
On this episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva walks you through how to write a good creative brief.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!