The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
Forecasting and Demand Planning with Alex Duong
Alex Duong shares how to balance your sales projections with the lead time you need to hit those goals, and how to plan for growth.
Creating a Beverage Brand That Stops People in Their Tracks
We sit down with Candice Crane, Founder and CEO of Petal Sparkling Botanicals, to talk about how they have been able to stand out in a crowded category.
4 Common Brand Strategy Mistakes (and How to Fix Them)
Brand strategy is an essential part of building a business that will grow, but we see a lot of food businesses make the same mistakes when it comes time to actually put it into action.
Using Content Strategy to Streamline Food Business Marketing
Chelsea Rainey, the Founder of Culinistics, shares how to develop your content strategy, maintain consistency across channels, and avoid burnout.
Amazon Success Strategies for Food Businesses
Shannon Roddy, explains about how to build brand equity, control who’s selling your product and why Amazon is so important as a product research and branding platform.
How Soñar! Foods Brings Their Brand’s Mission to Life
Maria Garcia Brennan and Pete Brennan, co-founders of Soñar! Foods, a natural food brand that is well aligned on both the front and back end of the business when it comes to supporting the brand strategy, or “north star.”
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!