The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
105. New Episode Index to Help Your Food Brand Stand Out
Katie highlights can’t-miss episodes from the podcast archives and a few tips at the end for your own content repurposing efforts.
104. What Is a Brand Positioning Statement?
Katie explains how to write a brand positioning statement and how to know if yours is strong enough to make your brand stand out.
103. How Consumer Attitudes and Behaviors Related to Food Are Shifting with Sarah Marion of Murphy Research
Sarah Marion, the Director of Syndicated Research at Murphy Research, shares how consumers have shifted attitudes and behaviors.
102. Are you inviting people into a brand story or sharing brand history?
Your brand history can be part of your brand story, but one is about the past and the other is about the future.
101. Brand Strategy 101: Positioning Your Food Brand to Stand Out
After episode 100, Katie’s daughter suggested that she “start over,” so we’re going back to basics with brand strategy 101.
100. Celebrating 100 Episodes With Gratitude, Gear & Giveaway!
Today on episode 100 of the Real Food Brands Marketing Podcast, we announce a giveaway to celebrate the milestone.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!