The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
Brand Checkup: Is Your Brand Strategy Working?
With the Brand Checkup Scorecard, you can take the first steps to see how your strategy is working, and where there might be room for improvement.
Strategic Storytelling: Using Media Relations to Build Your Food Brand with Nikki Nardick
Nikki Nardick, Founder of Knack PR, explains how to connect with media outlets to get press coverage for your food brand and what to do it once you get it.
Lessons from an Uphill Climb
How a tough bike ride has lessons to teach about getting through the hard times in your food and beverage business.
Taking a Data-Driven Social Media Approach to Build Your Food Brand with Michael Ray
Michael Ray, Social Media Director at STIR, breaks down about how to use social media to build your brand based on your objectives.
Lead with Your Values with Sadie Scheffer
Sadie Scheffer shares how she leads through shared values, and the big lesson she learned about how her team can grow faster by learning together.
Getting to Know Your Consumers as Real People with Britta Schell
We talk to Britta Schell, a research and insights consultant who helps brands unlock growth by gaining a deeper understanding of their users.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!