The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
The 5-Minute Food Business Brand Strategy Formula
There’s so much that goes into developing and documenting the brand strategy for your food business, but if you want to pare it all down to the basics to define or refine your strategy in just a few minutes, this formula will help you get you started.
Reprise: Building a Food Category One Relationship at a Time
Amy Zitelman, Co-Founder and CEO of Soom Foods, explains how they build relationships with influencers like food bloggers and top chefs to create excitement for a relatively underdeveloped category in the US.
Why Being Small Can Be a Competitive Advantage
Matt Parry, founder of the Good Crisp Company, explains how he built one of the top ten fastest-growing brands in Whole Foods stores.
Driving Incremental Sales Through Alternative Usage Ideas
Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva breaks down how to think about alternative usage ideas for your brand.
5 Crucial Ways to Prepare for a Food PR Crisis Before it Happens
Jeff Hahn, author Breaking Bad News and owner of Apron Foods PR, teaches you how to communicate with your audience and customers about any crisis.
Reprise: Using Email Marketing to Build Your Food Brand with Anna Sonnenberg
We revisit our episode with Anna Sonnenberg to talk all things email marketing, and Katie adds some tips at the top of the podcast to cover what they left out the first time.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!