The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
Using Strategic Mapping to Set Priorities for Your Food Business with Ainsley Moir
Ainsley Moir shares how to set your priorities with a Strategic Mapping exercise, including the 8 Strategic Priorities specifically for food and beverage companies.
Building a National Food Brand with Scott Demers of Scott & Jon’s
Scott Demers of Scott & Jon’s premium frozen seafood meals explains how they built a national brand.
Building Your Brand Through Community
Katie Mleziva tells us why building a peer community for yourself as an entrepreneur is so important when building your food brand.
How to Define, Align and Activate Your Brand Strategy
Katie Mleziva talks through her 3-step framework for developing and implementing a brand strategy to help you achieve your business vision and objectives.
3 Design Tools to Challenge the Status Quo with Fred Hart
Fred Hart, Creative Director at Interact Boulder, shares three design tools to differentiate yourself on shelves and some examples of brands that use them.
3 Tips for Speed to Market with Emma Nelson
Emma Nelson, Principal at G’Day Foods, shares how she uses her expertise in commercial development to help brands make their products work at scale.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!