The Podcast
Looking for ways to position your food business or farm to stand out? Take a listen to The Food Business Marketing Podcast! My goal with the podcast has always been to bring you industry insights, tips, news, and ideas to navigate as you build a business and a brand you love, that also leaves a legacy.
You’ll find actionable tips and insights through solo episodes with me and my co-host Clint, as well as interviews with other CPG industry experts and food business owners as we talk about how to Define, Align, & Activate your Brand Strategy.
We cover why a clear and relevant brand strategy matters not only to connect with your ideal audience but also to align internal team members and build relationships with external stakeholders.
Are you ready to shake up shopping carts by helping more people get access to real food?
➡ See recent episodes below, check out these Spotify Playlists to Get Started on Brand Strategy or our 4Ps Sales Process series…or click on the Episode Index to find the right topics for what you need right now in your business.
But first, subscribe.
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Latest Episodes
Using Your Financials to Build a Profitable Food Business with Sarah Delevan
Sarah Delevan, a financial consultant who helps food brands achieve profitability, identifies the common mistakes many brands make with their finances, and how you can create a profitability formula for your food business.
Meeting Consumer Needs – What Are You REALLY Selling?
Katie Mleziva talks through the Elements of Value pyramid, and how it can help you get more clarity about what you’re really selling and why it matters to your ideal consumers.
How to Create a Brand Story that Converts with Anna Bradshaw
We chat with Anna Bradshaw, a conversion copywriter for CPG brands, to learn how to create a brand story that makes a connection with your consumers.
6 Signs You Should Rebrand Your Food Business
Katie goes over the difference between a product and a brand, the difference between a brand refresh and a rebrand, a quick 3C’s review and six signs you should rebrand your food business.
Using Influencer Marketing to Grow Your Food Brand with Elexis Schroder
We talk to Elexis Schroder about how to create an influencer marketing strategy that works with your brand’s goals and budgets.
Developing Your Brand’s Point of Difference with Abe Kamarck
Abe Kamarck talks about how he’s been able to get his all-natural ketchup product to a point where national brands are taking notice.
Want to continue the conversation?
If you’re a food or beverage business owner and want to continue the conversation with your peers and a few other industry experts including past podcast guests, join us in my free community on Facebook – The Real Food Brands Marketing Round Table.
Don’t forget to answer all 3 questions so we can accept your request!